Episode 35: Unlocking Solutions Through Troubleshooting

Flops WILL Happen

In the creative world, it's almost inevitable that one will experience a "flop" - a product, service, or piece of art that didn't get the expected views, sales, or sign-ups. When we pour our heart, soul, and hard work into something and it doesn't go as planned, it's natural to feel frustrated and want to give up. However, it's also important to challenge the mindsets that can come with a flop, such as believing that the product or service isn't good, no one wants it, or that someone else is doing it better. These mindsets are not necessarily true, and it's crucial to remember that feelings are not facts. Troubleshooting a flop requires setting aside emotions and looking at the situation from a strategic point of view. There are many components that can contribute to a flop, and we must consider each one when analyzing the situation to troubleshoot.

Six Components To A Flop
When evaluating a failed launch, it's important to consider six key components: timing, audience, price, competition, marketing, and quality. By examining these factors, you can diagnose the issue and develop a game plan to improve for next time. If timing was off, consider a better time for launch. If you missed the mark with your audience, ask them directly what they want from you. If your price is off, research industry standards to see if adjustments need to be made. If you have strong competition, consider ways to differentiate your product or improve the quality. If your marketing efforts fell short, make a plan to show up and talk about your product more next time. By using these tools, you can troubleshoot and improve your launch in the future.

The Beauty of Taking A Step Back
Sometimes experiencing failure or a flop can be a beautiful thing, as it gives us space and time to evaluate whether or not the thing we were offering was something we truly wanted. When we take the time to assess what went wrong and why, we can gain valuable insight into our motives and aspirations. Often, we may find that we were pursuing something because we felt pressured to keep up with others in our industry or because we thought it was what we should be doing. Additionally, we may discover that what we were creating was overly complex and not adding ease to our lives. In evaluating our creations and their true value, we can better understand our own worth and gain a deeper appreciation for our time and efforts. Overall, through this process of growth and self-reflection, we can learn from our failures and turn them into opportunities for future success.

KEY TAKEAWAYS:

• You are not alone. Everyone experiences flops.

• In order to analyze our flop and create a game plan we need to first separate ourselves from it emotionally.

• Here are the components that can be considered when analyzing a flop:
  -Timing
  -Making an assumption about what your customer or audience wants
  -Our price
  -Our lack of marketing
  -We haven’t built an audience for it yet or warmed them up enough.
  -The quality of our product or service needs to be improved.

• One of the beautiful things about experiencing a flop is that is gives you room to also ask yourself some deeper questions such as:
  -Is this what you really want to do or make?
  -Why are you doing it? Are you just trying to keep up with someone else and what you THINK you should be doing?
  -Will this product or service create ease in your life and business?
  -Have you considered the time that it takes to create your product or service, and will you be compensated for it?
  
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